Thanks to its creativity, iol’s intervention has revolutionised the products from the Fountain brand. An internal study demonstrated that savings could be made by reducing the quantity of injection-moulded components thanks to multiplication of the support component on the front. But it also made it possible to resolve the problems of granule clumping by creating a new system of distribution via a button: the capsule is ejected on each use.
An iol realisation that represents agency’s involvement and skills in order to bring real added value to the product.