Vedi is a company active in Belgium, France, Luxembourg and Germany and specialising in billboards and POS advertising.
At the time it was encountering problems in affixing large-format posters durably and robustly. The specifications presented to iol were clear: to find something better than cable ties and tubes for putting up advertising posters! To respond to the request, iol dreamed up an innovative system that enables quick and durable fixing.
The initial concept met with lots of success. A lightweight version was then developed thanks to a new model of profile and clips, thus avoiding eyelets. Patented, the Ovio frame system from Vedi can now be found in the majority of commercial displays in Belgium.